Above: Horowitz (seated) and Goldberg: More than the same old song and dance (photo by HollenderX2)

When Evan Horowitz (MBA 2008) and Geoffrey Goldberg first met, the two clicked on multiple levels. Married in 2013, the pair cofounded Movers+Shakers in 2016, a marketing firm based in Brooklyn that harnesses Goldberg’s creative talents as a Broadway performer and Horowitz’s business savvy to produce videos that entertain even as they deliver a (subtle) marketing message. A mini-musical for the dating website Match, for example, captures the intoxication of meeting someone new through witty lyrics, soaring harmonies, and finely tuned choreography. More importantly, it had an average view time of over two minutes, far beyond the usual five-second skip time allowed on YouTube. More recently, a project for e.l.f. Cosmetics on the video-sharing app TikTok saw record-setting engagement, fueled by a sassy song (“Eyes Lips Face”) composed and recorded for the campaign. Over 3 million TikTok users (including many unsolicited celebrities) posted videos in response to the campaign, generating 4 billion views and counting.

“Brands are looking to create a deeper emotional connection with their customers,” says Horowitz. “When Movers+Shakers tells a story, we do it with a freshness and a joy that meshes with the brand’s personality and business objectives.”

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