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Making Difficult Decisions: The General Manager’s Job

One of the most essential roles of the general manager is to be the person who can move an organization forward through the most tangled of circumstances, says Professor Amy Edmondson, “where there is uncertainty, different points of view, and high stakes, whether economic, reputational, or human safety.”
To help prepare students for this work, Edmondson and Assistant Professor Tiona Zuzul teach Making Difficult Decisions: The General Manager’s Job. The EC course is based on the hypothesis that the results you achieve as a general manager—and the success of your team or organization as a whole—are determined less by the facts of certain circumstances and more by how you think about it.
The first module focuses on cognition, to help students understand that “there’s always leeway or alternative ways to think about a situation,” Edmondson says. Then they dive into conversation itself, examining what is said, how, and by whom—and how that shapes the outcome. This second module examines how to design a process that leads to high-quality conversation: Who should be in the room? What are the rules of engagement? The third module steps back to focus on decisions in the broader organizational context, and how decisions shape and enact strategy. The final module examines the role of the general manager in driving necessary changes and, ultimately, the course studies the centrality of decision-making inside complex organizations in an uncertain world.
An excerpt from the discussion of “Group Process in the Challenger Launch Decision (A)”
“They’re trying to make a life-or-death decision through a forum that’s not equipped to make decisions of this magnitude. There are so many players involved; they’re spread diffusely across the country, and the fact that they’re working late at night means that few people are going to be in the correct state of mind. It’s so disconnected from the magnitude of what could potentially happen if something were to go wrong.”
—Sam Berube (MBA 2025)
The course also features dialogues with case protagonists and other GMs, as well as six lab sessions in which students role-play in real-time simulations. It’s a practice they bring even to the traditional case discussions: “We try to put people on the spot and not just talk about what they would do, but ask them to actually do it,” Edmondson says. If a student says, “So-and-so should’ve done X, Y, or Z,” Edmondson and Zuzul will respond: “Okay, give it a go. How would you say that?”
“That’s not something that they do frequently in the HBS classroom, and we think it’s an impactful way for them to put their theories into action and see what a large gap there often is between thinking about and communicating a decision,” Zuzul says. Of the fourth-semester course, Edmondson and Zuzul say their job isn’t to weed out anyone who isn’t ready to graduate. Rather, they want to provide practical tools. “And we believe very strongly that the ideas, the frameworks, and the skills we’re teaching are lifelong skills. You’ll need to keep improving them your whole life,” Edmondson says.
▶ Professor David Garvin developed the original course, General Management: Process and Action. Edmondson and Joe Fuller picked it up after Garvin’s death in 2017 and retitled it Becoming a General Manager—and then retitled it again, Making Difficult Decisions, in 2023. Zuzul joined this year, and it’s been a happy reunion with Edmondson, who was Zuzul’s advisor when she earned her doctorate from HBS in 2014. “It’s really fun for me because Amy and I have been talking about these ideas in a research context for 15 years, and now we get to jointly brainstorm and think about how to teach them,” Zuzul says.
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