Stories
Stories
Alumni Book Briefs
Raising Eyebrows: A Failed Entrepreneur Finally Gets It Right
by Dal LaMagna (MBA ’70)
(Wiley)
When LaMagna graduated from HBS, his entrepreneurial activities — including operating discos in drive-in theaters and working with the 1960s musical teen sensations the Cowsills — had landed him $150,000 in debt. This book tells how he finally succeeded. After years of failures, LaMagna founded Tweezerman, one of the world’s most successful beauty tool manufacturers, with more than 40 million customers. The company became a success by choosing to make helping communities and caring for the environment everyday practices.
The Ultimate Question 2.0: How Net Promoter Companies Thrive in a Customer-Driven World
by Fred Reichheld (MBA ’78) with Rob Markey (MBA ’90)
(Harvard Business Review Press)
Reichheld and Markey explain how practitioners have built Net Promoter (a tool for gauging customer loyalty) into a full-fledged management system that results in extraordinary financial and competitive results. They define the fundamental concept of Net Promoter; explain its connection to a company’s growth and sustained success; demonstrate the power of the closed-loop feedback process to energize employees and please customers; and share stories of companies that have transformed their performance by putting Net Promoter into practice.
Post a Comment
Related Stories
-
- 15 Jun 2021
- HBS Alumni Bulletin
Action Plan: Come as You Are
Re: Josh Basseches (MBA 1992); By: Julia Hanna -
- 07 Aug 2019
- TechCrunch
Step Right In
Re: David Askaryan (MBA 2015) -
- 20 Jun 2019
- Skydeck
Reframing Modern Art
Re: Denise Murrell (MBA 1980) -
- 28 May 2019
- HBS Alumni Bulletin
Look Again
Re: Denise Murrell (MBA 1980); By: Julia Hanna