Stories
Stories
Noted & Quoted
“J.C. Penney is in a very tough spot. If you ask people today what it stands for, you don’t get a particularly compelling answer.”
—HBS professor Rajiv Lal, commenting on the challenge facing retailing guru Ron Johnson (MBA 1984) as the company’s new CEO. (HBS Working Knowledge, March 5, 2012)
“Trust your instincts 98 percent, your observations 50 percent, and your conclusions 25 percent.”
—Zynga founder & CEO Mark Pincus (MBA 1993), discussing the entrepreneur’s need to balance data analysis and observation when evaluating consumer behavior. (The Harbus, March 5, 2012)
“A musical score is a business plan. …Musicians have to deal with specificity, which is what business is all about.”
—Jazz & classical trumpeter & composer Wynton Marsalis, speaking at the Harvard i-lab. (February 7, 2012)
“It’s a cult product. It’s more than a drink that gives you energy. People want to be Red Bull.”
—HBS professor Rohit Deshpandé, quoted in an obituary for Thai billionaire Chaleo Yoovidhya, inventor of the popular Red Bull energy drink. (Washington Post, March 19, 2012)
“Sex sells, and it has since the dawn of time…neuroscience just helps us to understand how.”
—HBS assistant professor Uma Karmarkar, discussing her research on the neural and psychological factors that underlie consumer decision-making. (HBS Working Knowledge, March 26, 2012)
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