Organizational leaders are also using both/and language to communicate their organizations’ goals and missions. Barclays unveiled a campaign it called AND—stressing that the 300-plus-year-old bank would only survive the next century by being relevant to shareholders and stakeholders and by making sure that it focused on markets and mission. The [now-former] CEO of Starbucks recently responded to a question about whether the company was trying to offer customers a convenient, quick cup of coffee or build a space for gathering community. He explained, “But we don’t believe there needs to be this type of a trade-off....[O]ur third place can and will continue to unite both experiences.” Yale University’s marketing campaign also adopted such language: “Yale University is best defined by the word AND,” explained one brochure. The university described an approach to education that is both big and small, inside and outside the classroom, advancing diversity and community. More recently, political staffer Huma Abedin titled her memoir about living across disparate worlds Both/And. Look around. Examples abound.
Both/And Thinking: Embracing Creative Tensions to Solve Your Toughest Problems,
by Wendy Smith (PhDOB 2006)
and Marianne Lewis

That’s easy: Quiet: The Power of Introverts in a World That Can’t Stop Talking, by Susan Cain. Rob Biederman (MBA 2014) told me about this book while we were chatting on a ski lift.

—Marisa Goldenberg (MBA 2006)

There are so many. I highly recommend Corruptible: Who Gets Power and How it Changes Us, by Brian Klaas, and Radical Candor: Be a Kickass Boss Without Losing Your Humanity, by Kim Scott (MBA 1996).

—Christa Quarles (MBA 2000)

Mindset: The New Psychology of Success, by Carol Dweck, should be assigned in every school. How we frame the world makes all the difference in what we are each capable of. And by default, many of us approach it with a fixed perspective that limits us in endless ways. Breaking that [habit] changes our ability to achieve what matters most to each of us.

—August Bradley Cenname (MBA 1997)

That’s an easy cold call. The Progress Principle: Using Small Wins to Ignite Joy, Engagement, and Creativity at Work, by HBS professor Teresa Amabile and Steven Kramer. It’s an elegant and evidence-based look at how to lead people for both creativity and productivity.

—Diego Rodriguez (MBA 2001)

These books, in no particular order, are all about survival, growth, or the downfall of enterprise: How the Mighty Fall and Why Some Companies Never Give In, by Jim Collins; A Good African Story: How a Small Company Built a Global Coffee Brand, by Andrew Rugasira; Only the Paranoid Survive: How to Exploit the Crisis Points that Challenge Every Company, by Andrew Grove; Pour Your Heart Into It: How Starbucks Built a Company One Cup at a Time, by Howard Schultz and Dori Jones Yang; Double Your Money: Reflections on the Life of a Ugandan Agro Businessman, by Aga Sekalala; and Odyssey: Pepsi to Apple, by John Sculley with John Byrne.

—Aga Sekalala (OPM 36, 2007)