Skip to Main Content
HBS Home
  • About
  • Academic Programs
  • Alumni
  • Faculty & Research
  • Baker Library
  • Giving
  • Harvard Business Review
  • Initiatives
  • News
  • Recruit
  • Map / Directions
Alumni
  • Login
  • Volunteer
  • Clubs
  • Reunions
  • Bulletin
  • Class Notes
  • Help
  • Give Now
  • Stories
  • Alumni Directory
  • Lifelong Learning
  • Careers
  • Programs & Events
  • Giving
  • …→
  • Harvard Business School→
  • Alumni→
  • Stories→

Stories

Stories

752
752 views
10 Nov 2022

Peloton Founder Starts His Next Trek

John Foley (MBA 2001) announces the launch of a rug design startup
Re: John Foley (MBA 2001)
Topics: Business Ventures-Business StartupsOperations-Product Design
ShareBar

Photo courtesy Ernesta

Peloton founder and former CEO John Foley (MBA 2001) is moving from home fitness to home decor.

A recent press release announced that Foley and two of his Peloton cofounders are launching Ernesta, a “direct-to-consumer custom rug company” that has raised $25 million in Series A funding.

"You might buy your first rug from Home Depot or Walmart, and then maybe later you're able to afford something from a place like Pottery Barn," Foley told Axios. "And then, just a fairly small number of people get to work with designers to get something much bigger and more beautiful and better for sound and comfort — really elevating their space. We want to make that experience accessible for regular people."

In an interview with Forbes regarding the launch of Ernesta, Foley said he understood that his new venture could seem like a surprise to many. “When we went into the fitness equipment category ten years ago, people were scratching their heads,” he told Forbes. “We believe that ten years from now, people will say, ‘Well, of course, this is one of the great design brands in the world.’”

READ MORE

ShareBar

Featured Alumni

John Foley
MBA 2001
Login to send a message

Post a Comment

Featured Alumni

John Foley
MBA 2001
Login to send a message

Related Stories

    • 01 Sep 2023
    • HBS Alumni Bulletin

    Case Study: The Home Team

    Re: Brendan Kennealey (MBA 2006); Needham Hurst (MBA 2016); Reed Benet (MBA 1991); Charlie Andersen (MBA 2014); DJ DiDonna (Senior Lecturer of Business Administration); By: Jen McFarland Flint
    • 01 Jun 2023
    • HBS Alumni Bulletin

    Bridging the ESG Data Gap

    Re: Megan Murday (MBA 2021); Rebekah Emanuel (MBA 2015); By: Deborah Blagg
    • 01 Jun 2023
    • HBS Alumni Bulletin

    Cultivating Prosperity in Afghanistan

    Re: Kimberly Jung (MBA 2015); Emily Miller (MBA 2015); Benjamin Bines (MBA 2015); Shikhar Ghosh (MBA Class of 1961 Professor of Management Practice of Business Administration); By: Jennifer Gillespie
    • 01 Jun 2023
    • HBS Alumni Bulletin

    From Big Pharma to Startup

    Re: William Goble (MBA 2021); By: April White

More Related Stories

Stories Featuring John Foley

    • 05 Nov 2018
    • Wall Street Journal

    Take a Ride With Peloton CEO John Foley

    Re: John Foley (MBA 2001)
    • 28 May 2018
    • Adweek

    The Cult of Peloton

    Re: John Foley (MBA 2001)
    • 28 Mar 2017
    • Entrepreneur

    How Peloton Found the Secret to Scale

    Re: John Foley (MBA 2001)
 
 
 
 
ǁ
Campus Map
External Relations
Harvard Business School
Teele Hall
Soldiers Field
Boston, MA 02163
Phone: 1.617.495.6890
Email: alumni+hbs.edu
→Map & Directions
→More Contact Information
  • Make a Gift
  • Site Map
  • Jobs
  • Harvard University
  • Trademarks
  • Policies
  • Accessibility
  • Digital Accessibility
  • Terms of Use
Copyright © President & Fellows of Harvard College