Stories
Stories
Alumna-Led Reproductive Health Startup Raises $4.7 Million

Tracy Britt Cool
Photo by Madeline Cass for The New York Times
A recent article in Forbes reports that reproductive health startup Perelel, cofounded by Victoria Thain Gioia (MBA 2015), has raised a $4.7 million seed round led by Unilever Ventures.
The business was borne of personal experience, with both Thain Gioia and her cofounder realizing there were serious deficits in the information offered during their pregnancies. “Personally, my daughter was born with a cleft lip—though I had no risk factors or genetic link—it really knocked me off my feet because I couldn’t understand why,” Thain Gioia tells Forbes. “I started doing a lot of research with my OB and learned that it was likely due to a folic acid deficiency during the first few weeks of my pregnancy, which tipped me off to the importance of targeted, high-quality nutrition.”
Perelel’s vitamin program offers “clean, targeted nutrition for each distinct stage of a woman’s reproductive life cycle,” the article notes, which was developed in partnership with Thain Gioia’s OBGYN. Thain Gioia also notes that the company is dedicated to ensuring the products can have a wide impact. “As moms, it only felt right to make our high-quality products more accessible so we created a 1:1 model where we donate a supply of our own prenatal vitamins to underserved women here in the United States who lack access to high-quality prenatal care,” she tells Forbes. “To date, we’ve donated nearly $1 million in products.”
Post a Comment
Related Stories
-
- 23 Mar 2023
- HBS Alumni News
Winners Crowned in 2023 Alumni New Venture Competition
Re: Ben Dupont (PLDA 20); Ilana Springer (MBA 2022); Eric Gruskin (MBA 2022); Mariah Wood (MBA 2022); Vanessa Royle (MBA 2022); Janvi Shah (MBA 2022); Sylvan Guo (MBA 2022); Nicole Clay (MBA 2022); Jodi Gernon (MBA 1991) -
- 01 Mar 2023
- HBS Alumni Bulletin
Elevator Pitch: Spread the Wealth
Re: Sabine Tejerina (MBA 2009) -
- 01 Mar 2023
- HBS Alumni Bulletin
Step Change
Re: Amal Enan (MBA 2014); By: Julia Hanna; photographed by Abdelrahman Gabr – Koree -
- 23 Feb 2023
- HBS Alumni Bulletin
In My Humble Opinion: Hometown Reboot
Re: David Motley (MBA 1988); Rosabeth M. Kanter (Ernest L. Arbuckle Professor of Business Administration); By: April White