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Under the Hood
There’s more to a championship racing organization than a hot driver and a lightning-fast pit crew. Just ask NASCAR ace Tony Stewart about Brett Frood (MBA 2004), whom he hired eight years ago to run all his racing-related businesses as COO of Stewart-Haas Racing.
“One of the reasons I went to business school was to transition out of the finance world and into the sports niche,” Frood told SPEED.com (November 14, 2011). “NASCAR to me was on the periphery, but I knew what was going on.” For his part, Stewart said, “Brett is the type of person who puts 100 percent effort into any project. No job is too big, but no job is beneath him, either. He’ll negotiate a multimillion-dollar contract and then the next day stand in the mud at our Eldora Speedway and hang sponsor banners. He’s not afraid to roll his sleeves up and get dirty. That’s just how he is.”
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