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Get Ready for the Relationship Renaissance
Photo courtesy of Hinge
Photo courtesy of Hinge
With vaccines more readily available and the world inching toward recovery, Justin McLeod (MBA 2011), founder and CEO of the dating app Hinge, predicts singles will be getting serious about dating. Surveys by the company’s in-house research firm suggest that 53 percent of the app’s users say the pandemic has increased their interest in a long-term partnership. Two thirds are thinking more about their goals, and 51 percent are more honest about their feelings. “They're thinking, ‘well, we don't live forever’–so they want to find that person, sooner rather than later,” McLeod says in a recent article in The Telegraph.
All of which amounts to good news for Hinge, “a dating app expressly built to spark serious relationships. Founded by McLeod in 2012 and most popular among millennials and Generation Z, it bills itself as an anti-Tinder that is designed to be deleted,” according to The Telegraph.
While other dating apps value time-spent, McLeod says Hinge measures the success of features by whether or not they lead to more successful dates. Research suggests the company is already acquiring users faster than competitors Bumble or Tinder; the company’s revenues tripled in 2020.
“A lot of people leave dating apps not because they found their person, [but] because they're frustrated or fed up or burned out. We want good churn, not bad churn… you’d lose them anyway, so it behooves us to make the app more effective,” McLeod says.
Read the full story, which may be behind a paywall, here.
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