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Li
Photo courtesy Altimeter Group
A former executive at Forrester Research and consultant at Monitor, in 2008 Charlene Li (MBA 1993) founded the Altimeter Group, which designs pragmatic strategies to help companies leverage disruptive trends. She is also the author and coauthor, respectively, of two best-selling books, Open Leadership and Groundswell, and an expert on social media and related technologies. In an interview with the Washington Times (May 9, 2012), Li commented, “One of the most fascinating trends is the focus on being ‘less’ social. For example, Path and pair Networks both limit their social interactions, and in the case of pair, to just your life partner. It focuses on intensity and familiarity rather than broad and shallow interactions. Honestly, I find most new tools and sites to be variations on a theme. We’re lucky if one or two new services truly create new interaction models each year.”
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