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22 Aug 2020

Bluemercury’s Marla Beck on How Covid-19 Is Changing the Beauty Business

Re: Marla Beck (MBA 1998)

Topics: Change-Change Management Health-Health Pandemics Leadership-Leading Change Lifestyle-Fashion and Beauty

Marla Beck (MBA 1998)

Bluemercury cofounder and CEO Marla Beck (MBA 1998) recently spoke to the Wall Street Journal’s Secrets of Wealthy Women podcast about how her company has adapted during the pandemic. One of those changes has been reacting to shifting consumer needs, Beck notes. “People have switched into mascara and into eyeshadows and to brow styling,” she says. “The questions we get now are ‘How do I make my eyes stand out for Zoom?’”

Beck, a 2019 HBS Alumni Achievement Winner, also noted the value of being a part of Macy’s, which acquired Bluemercury in 2015. “We’ve taken so many good things from them,” Beck tells the podcast. “They have technology infrastructure that we don’t have. They have incredible financial infrastructure. We’ve piggybacked onto some of their relationships with digital marketers and we’ve learned a lot from them over time.”

Featured Alumni

MBA 1998

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