Stories
Stories
Bluemercury’s Marla Beck on How Covid-19 Is Changing the Beauty Business
Marla Beck (MBA 1998)
Marla Beck (MBA 1998)
Bluemercury cofounder and CEO Marla Beck (MBA 1998) recently spoke to the Wall Street Journal’s Secrets of Wealthy Women podcast about how her company has adapted during the pandemic. One of those changes has been reacting to shifting consumer needs, Beck notes. “People have switched into mascara and into eyeshadows and to brow styling,” she says. “The questions we get now are ‘How do I make my eyes stand out for Zoom?’”
Beck, a 2019 HBS Alumni Achievement Winner, also noted the value of being a part of Macy’s, which acquired Bluemercury in 2015. “We’ve taken so many good things from them,” Beck tells the podcast. “They have technology infrastructure that we don’t have. They have incredible financial infrastructure. We’ve piggybacked onto some of their relationships with digital marketers and we’ve learned a lot from them over time.”
Post a Comment
Related Stories
-
- 06 Nov 2020
- Making A Difference
Signal Boost
Re: Gloria Lara (MBA 1983) -
- 03 Jun 2020
- Skydeck
Weathering the Storm
Re: Nnamdi Okike (MBA 2007); Chitra Nawbatt (GMP 6) -
- 01 May 2020
- Inc.
How Everlywell Pulled Off Its COVID-19 Pivot in Two Weeks
Re: Julia Cheek (MBA 2011) -
- 23 Mar 2020
- HBS Alumni News
Signal Boost
Re: Gloria Lara (MBA 1983)
Stories Featuring Marla Beck
-
- 18 Jul 2019
- Making A Difference
A Category Leader
Re: Marla Beck (MBA 1998) -
- 30 May 2019
- HBS Alumni News
Five Receive 2019 HBS Alumni Achievement Award
Re: Marla Beck (MBA 1998); Mike Bloomberg (MBA 1966); Mike Mullen (AMP 109); Tracy Palandjian (MBA 1997); Alvaro Rodriguez-Arregui (MBA 1995) -
- 28 May 2019
- HBS Alumni Bulletin
Alumni Achievement Awards 2019
Re: Marla Beck (MBA 1998); Mike Bloomberg (MBA 1966); Mike Mullen (AMP 109); Tracy Palandjian (MBA 1997); Alvaro Rodriguez-Arregui (MBA 1995)
