01 Dec 2007
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Coach “Chuck” Jukes Convention


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’Tis the season for bowl games and playoffs! If you’re stuck at midfield on your shopping list with the clock winding down, The Complete Handbook of Coaching Wide Receivers would make a great Hail Mary holiday gift. The treatise’s author is Coach S. “Chuck” Myers, aka Susan Reno Myers (MBA ’78) to her HBS classmates. A former Wall Street investment banker, Myers moved to football-worshipping Texas in 1992, became fascinated with the game, attended football camps, hung out with players and coaches, and eventually became a coach herself at the high-school and college levels. “I wanted to show people that I do know what I’m talking about,” Myers explained to the Dallas Morning News (October 7, 2007) when asked why she wrote the book.

“I thought with my business background I would be able to figure out a way to learn football quickly,” Myers told World’s Football News (August 30, 2007). “But if there’s a way to shortcut it, I can’t find it. It’s a game of reps — even for the coaches.” Of Myers’s book, Texas Tech head coach Mike Leach said, “It is insightful, comprehensive, and a must-have resource for every coach who is serious about improving the efficiency of his sic passing game.”

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Featured Alumni

Featured Alumni

Class of MBA 1978, Section C

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