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18 May 2020
Kevin Mayer Takes Over TikTok
Re: Kevin Mayer (MBA 1990)
Topics: Communication-Social MediaCareer-Career AdvancementTechnology-Internet
Kevin Mayer (MBA 1990)
Jesse Grant/Getty Images for Disney
Kevin Mayer (MBA 1990)
Jesse Grant/Getty Images for Disney
Kevin Mayer (MBA 1990) has left his position leading Disney’s streaming business to take over the video-sharing platform TikTok, reports the New York Times.
“I was happy with my job at Disney,” Mayer told the Times. “The magnitude of this opportunity was just something I couldn’t pass up.” The article notes TikTok’s rising popularity, citing its 1.9 billion global downloads—which includes 172 million downloads in the US alone.
Mayer’s management of Disney’s streaming division culminated in the November 2019 launch of Disney+, which now claims about 55 million subscribers.
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