Founder of Hinge Has Some Thoughts on Your Dating Profile - Alumni - Harvard Business School

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30 Apr 2019

Founder of Hinge Has Some Thoughts on Your Dating Profile

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Photo courtesy of Justin McLeod, via Instagram

Justin McLeod (MBA 2011), the self-proclaimed romantic and founder of Hinge, the fast-growing dating app, thinks you can learn from his story. In an interview with Vogue, he talks about how the 14-year, on-again/off-again relationship with the woman who eventually became his wife a few months ago, inspired the development and unique features of Hinge.

“My experience with Kate taught me the importance of being vulnerable,” McLeod told Vogue. “Hinge encourages you to put yourself out there, which is key if you’re looking for a real partner under any circumstances. The idea is to connect you with the people that you might have met naturally years in the future right now.”

To begin their journey of vulnerability, Hinge hopefuls must respond to a variety of questions and prompts, such as "How my mother would describe me..." or "Worst fad I participated in..." Potential matches can then leave comments on their answers, and let the sharing begin.

In the article, McLeod also offers some suggestions on making the most of app matchmaking. The biggest key––be as authentic as possible. “Giving more than a three-word answer really sends a message to people,” he says. “It encourages a deeper conversation than you would have just meeting someone in a bar."

Featured Alumni

Featured Alumni

Class of MBA 2011, Section B

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Featured Alumni

Featured Alumni

Class of MBA 2011, Section B

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