20 Dec 2018
Baker Library Webinar Features Resources for Alumniby Margie KelleyTopics:
At the request of the HBS Club of London, the Baker Library presented a live webinar on December 5 to remind alumni of their lifetime access to the preeminent business research library.
“The webinar covered remote Baker Library resources available to alumni, including Baker for Business (B4B), research consultations, and how to use select eBaker resources,” says Austin Haley, an Information Research Specialist at Baker, who produced and presented the session with colleague Kathryn FitzGerald, also an Information Research Specialist.
Using research questions submitted ahead of time by participants, Haley said the pair was able to run live searches based on their immediate research needs to demonstrate research tools. Alumni asked about specific topics, such as wanting to find statistics on the worldwide production and sales of wine, finding data on mergers and acquisitions, and exploring literature on thought leadership. But many didn’t realize they had access to Baker and wanted to know how to navigate all that it offers.
The webinar showed participants how to find information on any business topic, including trends and disruptors, company and industry analyses, business launch data and company comparisons, as well as how to use a variety of online search tools (eBaker), and how to connect with a team of research staff at Baker who can help them find anything they might need. The Baker for Business (B4B) service, a fee-based premium research service, was also highlighted.
The idea for the webinar came to club president Charles Lazarevic (AMP 161) during an information-packed presentation by Baker librarians at the Spring Reunions.
“During the Q&A, they said they could offer the London Club a similar talk by webinar, which would cover business research strategies and tools available,” he says. “The event was timed as an early evening event outside working hours and provided a valuable reminder to those of us in Europe that distance is not a barrier to using the Baker Library resources.”
For the library, developing the webinar for the club signaled the start of an increased emphasis on alumni outreach.“This was a successful test of a new form of outreach to alumni and is likely the first of many webinars directed at HBS clubs,” says Haley. “Within 10 minutes of the end of the webinar, Curriculum and Learning Services received a research question, so early feedback has been positive!”
Approximately 20 alumni from the club “attended” the live webinar, which was also made available as a recording.
“We also had a few alumni email us in the days following the webinar, looking for research help,” says Haley. “One alum was seeking career-related support as they enter a new job search, and the other was looking for industry information for an idea they were exploring. It was nice to know the webinar had a good impact. We hope this is the first of many for Baker Library as we continue to engage with HBS alumni throughout the world.”
Making the Season Merry and Bright
HBS alumni clubs around the globe kicked off the season’s merrymaking with holiday parties featuring VIPs, plenty of gourmet food, and even a secret location.
On December 4, His Excellency Lars Gert Lose, Ambassador of Denmark to the United States, hosted the HBS Club of Washington DC and the Danish Business Council for its Annual Holiday Party. The guests enjoyed a vibrant and cozy event filled with Nordic Christmas food and boosted by a live Jazz band.
Distinguished guests included diplomats, ambassadors, members of Congress, members of the HBS Club of DC and military veterans from the Danish Royal Army. One of the highlights of the evening was the keynote speech from U.S. Senator for Massachusetts, Ed Markey, who talked about the importance of addressing climate change and how Denmark has been a clean energy pioneer.
The event was also an unofficial farewell to Ambassador Lars Lose, who is moving back to Copenhagen to take over the position of Secretary of State.
The HBS Club of Arizona celebrated the season with a party on December 8 at the Gainey Ranch Estate Club in Scottsdale. In addition to serving festive fare, members brought potluck dishes to add some surprises to the evening. A white elephant gift exchange game rounded out the evening.
Declaring their holiday celebration on December 12 as the “coolest of the cool,” the HBS Club of Austin gathered at the North Austin headquarters of Gold Rush Vinyl, the record-pressing company founded by CEO Caren Kelleher (MBA 2010). In addition to an abundance of “scrumptious food and plenty of holiday cheer,” the club also enjoyed a tour of the Gold Rush production facilities, led by Kelleher herself.
Across the pond, the HBS Club of London also celebrated the season on December 12, with a party held deep beneath the streets of Westminster—in the Churchill War Rooms, an underground bunker that allowed Britain's leaders to plot the allied route to victory in WWII. More than 100 alumni and guests enjoyed food and drink while walking in the footsteps of Churchill, in what is now a museum. The rooms, including the famous Map Room, have remained exactly as they were left on the day the lights were switched off in 1945.
HBS Club of London — Holiday Party 2018
Class of AMP 161
Class of MBA 2010, Section J