Forces for Good: The Six Practices of High-Impact Nonprofits

by Leslie R. Crutchfield (MBA ’01) and Heather McLeod Grant
(Jossey-Bass)

What makes nonprofits great? The authors studied twelve nonprofits that have extraordinary influence — from Habitat for Humanity to the Heritage Foundation — and have distilled six counterintuitive practices these organizations use to improve the world. They offer lessons for readers interested in creating significant social change, including nonprofit managers, donors, and volunteers.

The Marketing Mavens

by Noel Capon (MBA ’69)
(Crown Business)

In a four-year research program that spanned 25 industries, identifying long-term winners and what they do differently, Capon talked to marketing mavens from across the global economy and presents their insights in five broad groups: picking markets that matter; selecting segments to dominate and finding their sweet spot; designing the offer to create customer value and secure differential advantage; integrating to serve the customer; and measuring what matters.

Science Lessons: What the Business of Biotech Taught Me about Management

by Gordon Binder (MBA ’62) and Philip Bashe
(HBS Press)

Regarded as the most innovative, successful biotech firm ever, Amgen led its industry in revenue and sales growth in 2007. Binder, the firm’s CEO during 1988–2000, describes Amgen’s climb to success, revealing the highs and lows in the race to develop blockbuster drugs. He shares recommendations for tackling pressing business challenges, such as managing creative employees, navigating the IPO process, and protecting intellectual property.

Raising Venture Capital for the Serious Entrepreneur

by Dermot Berkery (MBA ’91)
(McGraw-Hill)

This sourcebook explores the basics of the VC method, strategies for raising capital, ways of valuing early-stage ventures, and techniques for negotiating deals. Filled with case studies, charts, and exercises, the book explains how to develop a financing map; how to determine the amount of capital to raise and what to spend it on; how to create a winning business plan; how to agree on a term sheet with a venture capitalist; how to split the rewards; and how to allocate control between founders/management and investors.

The Dynamic Path: Access the Secrets of Champions to Achieve Greatness through Mental Toughness, Inspired Leadership, and Personal Transformation

by James M. Citrin (MBA ’86)
(Rodale)

Citrin identifies essential characteristics and disciplines that have led many outstanding athletes and performers to equally significant accomplishments in business. His interviews with these personalities illustrate a personal achievement program, the Dynamic Path, that anyone can use. He identifies three stages on this path: the Champion (Tiger Woods’s work ethic, self-confidence, and mental toughness), the Great Leader (Bob Iger’s revitalization of Disney), and the Legacy (Lance Armstrong’s good and lasting work).

Spiral Up . . . and Other Management Secrets behind Wildly Successful Initiatives

by Jane C. Linder (MBA ’76, DBA ’89)
(AMACOM Books)

Based on a study of more than forty highly successful projects, Linder identifies five characteristics of such initiatives that fly in the face of conventional practice: make space (allow the project to develop in unpredictable ways); get it right (insist on finding the right answers to the toughest questions); make a difference (reach beyond your grasp to accomplish the impossible); energize people (create an emotional environment filled with challenge); and spiral up (don’t stop with a single achievement; use it as a step to greater success).

In Peace and War: A History of the U.S. Merchant Marine Academy at Kings Point

by Jeffrey L. Cruikshank (PMD 51, 1986) and Chloë G. Kline
(Wiley)

This history draws on extensive research — including archival work and interviews with past and present-day administrators, alumni, and current midshipmen — to document the academy’s evolution from its beginnings to the present. It conveys the educational experience at the academy today, including the regimen of midshipmen and the required sea year, both of which sharply distinguish Kings Point from other educational institutions.

A Democracy Is Born: An Insider’s Account of the Battle against Terrorism in Afghanistan

by Matthew J. Morgan (MBA ’07)
(Greenwood Publishing Group)

In October 2004, more than 8 million citizens of Afghanistan voted in the first democratic election in the country’s history. Morgan provides a candid account of the election and the later transition to democratic self-governance. He discusses the security measures protecting the election, which was a defeat for al-Qaeda and terrorist insurgents trying to hinder Afghanistan’s transformation into a democratic nation.

How YOU Are Like Shampoo

by Brenda Bence (MBA ’91)
(Global Insight Communications)

The Option of Urbanism: Investing in a New American Dream

by Christopher B. Leinberger (MBA ’76)
(Island Press)

We Are One. Adjust!: A Handbook of Understanding to Help Us Build a Bridge to Peace

by Donald (AMP 82, 1979) and Thelma Olexa
(AuthorHouse)

Valley Boy: The Education of Tom Perkins

by Tom Perkins (MBA ’57)
(Gotham Books)

Sentinel of the Seas: Life and Death at the Most Dangerous Lighthouse Ever Built

by Dennis M. Powers (MBA ’69)
(Kensington Publishing Corporation)

Life in the Valley of Death: The Fight to Save Tigers in a Land of Guns, Gold, and Greed

by Alan Rabinowitz (MBA ’50)
(Island Press)

LNG: A Nontechnical Guide

by Michael D. Tusiani and Gordon Shearer (MBA ’78)
(PennWell Corporation)

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