13 Dec 2017
Skydeck Live: What Really Motivates American Voters?
Insights from Diane Hessan, who spent a year in conversation with 400 American voters from across the political spectrumTopics:
Diane Hessan (MBA 1977)—founder of market research company C Space and CEO of Salient Ventures—is in regular contact with 200 Trump voters and 200 Clinton voters, working to understand their motivations and tracking their reactions to cultural and political events. Her unique insights have made her a regular on CNN and a fixture on the pages of the Boston Globe. Hessan discussed her experience onstage with Bulletin editor Dan Morrell at Spangler Auditorium during this year’s fall reunions.
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Class of MBA 1977, Section I