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19 Aug 2017
As CEO of Landcorps, New Zealand’s largest farming company, Steven Carden (MBA 2003) is a careful observer of food trends. "My job, given that we have got a million acres of land, and that it takes a long time to shift from one land use to another, is very much anticipating where consumer preferences will be in the future, and to make sure that we have the land portfolio that caters to that," he told the New Zealand Herald. Citing the advent of synthetic meat and the growing demands of a world population expected to hit 10 billion by 2050, Carden noted the importance of shifting to a model with fewer cows, more crops, and a growing investment in systems that will be net zero carbon emitters. In addition, he expects more food will be grown in cities and in buildings, not just in the countryside. "I think people realize that we need answers" he continued. "They see that there are problems emerging, and that our current trajectory is not one that we can sustain."
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Getting Off the Well-worn Farm Track
Re: Steven Carden (MBA 2003)
Topics: Business Ventures-Factories, Labs, and PlantsFood and Beverage-FoodInnovation-Disruptive InnovationScience-Science-Based Business
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