01 Aug 2017
When Art Met Finance
How Jeffrey Deitch, Citibank, and Christo created the art market as we know itRe: Jeffrey Deitch (MBA 1978)Topics:
Jeffrey Deitch, Jeff Koons, and Dakis Joannou at the opening of the exhibition “Everything That’s Interesting Is New,” The Dakis Joannou Collection, The Factory, Athens School of Fine Arts, Athens, 1996. (Photo via Artsy)
Jeffrey Deitch’s (MBA 1978) friends were surprised when the New York art critic enrolled in Harvard Business School. But Deitch understood even then that art and business were inseparable.
“My primary interest is the art itself and being on the side that helps to produce the art,” he said. “But the art business is possibly the most important part of how art is supported,” he recently told Artsy in an article that recounts the art advisor, curator, and collector’s time at CitiBank, from 1979 to 1988, where he pioneered two initiatives that changed how the business of art: art advisory services and art lending.
Class of MBA 1978, Section B