19 Jun 2017
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How Women's Basketball Conquered Europe

Bruce Levy (MBA 1977)—the first-ever agent for women's professional basketball—chronicles the sport's rise

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Before the WNBA, professional women’s basketball players found a home—and a livable wage—in Europe. Pioneering sports agent Bruce Levy (MBA 1977) talks with associate editor Julia Hanna about how American players became a hit on European club teams in the 1970s and how he became an agent by default and not necessarily by choice.

 

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Featured Alumni

Featured Alumni

Class of MBA 1977, Section D

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