01 Jun 2017

Alumni and Faculty Books for June 2017

Re: Ty Boyea (MBA 2005); Andy Campbell (MBA 1978); Donna Weitzman (OPM 37); Fabrice Cavarretta (MBA 1996); Jim Clawson (AMP 184); Steve Clifford (MBA 1968); David Covey (MBA 1994); Mike Doochin (MBA 1979); John Ehlert (OPM 23); David Gaylin (MBA 1979); Pete Godston (MBA 1989); Gerard Guerrier (AMP 114); Pat Hedley (MBA 1987); Chris Kuenne (MBA 1989); Bill Lewis (AMP 98); Mel Makhni (MBA 2012); Joe Martin (AMP 91); Damian Mogavero (MBA 1996); Dina Nayeri (MBA 2006); Jay Rodgers (OPM 19); Tony Tjan (MBA 1998); Mike Traill (MBA 1987); Robb Turner (MBA 1990); Frits Van Paasschen (MBA 1988); Keith Van Sickle (MBA 1985); Jeffrey Wald (MBA 2002); Rich Watts (OPM 31); Martin Webber (MBA 1980); Mihir Desai; Tsedal Neeley


Alumni Books

Sex and the Siren: Tales of a Later Dater
by Donna Arp Weitzman (OPM 37, 2008)
(Howard Bond Media Group LLC)

A witty, satirical look at the dating prospects, sexual exploits, and other adventures of a mature single woman in the 21st century, who despite wrinkles and folds, has a secret weapon called life experience.


Just Change: How to Collaborate for Lasting Impact
by Tynesia Boyea-Robinson (MBA 2005)
(Advantage Media Group)

Equal access to opportunities for all citizens is the key to a sustainable national economy. To address systemic inequities in our society effectively, we must disrupt the way we think about social change. The author suggests how this can be done by sharing stories and case studies focused on innovative approaches to large-scale social change.


Operating Model Canvas: Aligning Operations and Organization with Strategy
by Andrew Campbell (MBA 1978), Mikel Gutierrez, and Mark Lancelott
(Van Haren Publishing)

The journey from strategy to operating success depends on creating an organization that can deliver the chosen strategy. This book shows how to do this. It teaches readers how to define the main work processes, choose an organization structure, develop a high-level blueprint of the IT systems, decide where to locate and how to lay out floor plans, set up relationships with suppliers, and design a management system and scorecard with which to run the new organization.


Oui, La France Est un Paradis pour Entrepreneurs
by Fabrice Cavarretta (MBA 1996)

Cavaretta argues that France is a paradise for entrepreneurs. It has one of the best ecosystems for opportunity in the world. Entrepreneurs in France have a wide choice of areas of excellence to work in (fashion, gastronomy, high-tech, energy). They can also benefit from exceptionally favorable factors in France such as its wealth of assets, human capital, and the French brand. And the disadvantages of the system (the burdens of administration, law, and the cost of labor and taxes) are comparatively much less troubling than is thought. The author offers concrete examples to demonstrate the solidity of France’s business ecosystem and the extraordinary opportunity of being an entrepreneur there.


A Song of Humanity: A Science-Based Alternative to the World’s Scriptures
by Only One Man (i.e., Jim Clawson, DBA 1979)
(Lulu Publishing Services)

The world’s scriptures contain stories that our ancestors used to explain things they did not understand. Today, many people still believe in and promulgate as dogma the stories and explanations the ancients recorded. Since those scriptures were written, scientists have discovered the answers to many of the questions the ancients faced. This lyrical summary of those answers offers practical advice for understanding where we came from, who we are, and where we are going.


The CEO Pay Machine: How It Trashes America and How to Stop It
by Steve Clifford (MBA 1968)
(Blue Rider Press)

Examining real-life examples of the top four highest-paid CEOs in 2011 through 2014, Clifford explains how board directors and compensation committees have directly contributed to the rising salaries and bonuses of the country’s richest CEOs and argues that those companies could have paid their CEOs 90 percent less and performed just as well.


Trap Tales: Outsmarting the 7 Hidden Obstacles to Success
by David M.R. Covey (MBA 1994) and Stephan M. Mardyks

This book is a guide to avoiding the seven obstacles to success that ensnare people every day. The authors offer counterintuitive strategies and unconventional wisdom to help readers learn the seven biggest traps in life and work that catch people unaware; identify the traps that are holding them back; discover their escape routes and climb out of the quicksand; and avoid traps altogether.


The Mystical Naturalist: How the Natural World Informs Our Lives
by Michael Doochin (MBA 1979)

This book ruminates, from a natural world perspective, on consciousness, choice, growth, time, and death in the context of quantum physics, Kabbala, and healing energy. It discusses natural communities, seasons, migration, cycles, and balance as well as our special relationships with other species.


My Name Is Melvin: The Life of an Extraordinary Ordinary Man
by John A. Ehlert (OPM 23, 1996)
(Telemachus Press LLC)

In this biography of his father, Ehlert tells how Melvin was born in hardscrabble rural Minnesota and spent his first 25 years on rental farms, living through dust storms, drought, the Great Depression, and a world war. He learned to work hard and thirsted for an education. Melvin married and fathered 12 children. His business careers led to his owning his own businesses, which thrived in small-town America because of Melvin’s customer sense and practical business moxie.


A Profile of the Performing Arts Industry: Culture and Commerce
by David H. Gaylin (MBA 1979)
(Business Expert Press)

At their best, the performing arts represent the height of human creativity. But the presentation on stage, whether it is Shakespeare, Beethoven, or The Lion King, depends on a business backstage. This book provides an overview of both the product on stage and the industry that makes it possible. While the industry’s product has unique supply and demand characteristics, it is still an industry, with economic inputs, business models, competitors, value chains, and a dynamic marketplace. Gaylin examines each of the main segments (Broadway, regional theater, orchestra, opera, and dance) along these business dimensions.


Navies, Petrol, and Chocolate: Why Ukraine Matters
by Peter P. Godston (MBA 1989)
(CreateSpace Independent Publishing Platform)

Although international condemnation and sanctions plague Russian adventurism in Ukraine, Putin retains control of Donbass and Crimea and threatens to take more. How should the West (specifically, the United States) support Ukrainian democratic capitalism and why? Godston provides a historical review of the Ukraine experience, illuminates challenges and opportunities, and emphasizes the importance of Ukraine’s independence in the context of future European security.


Ukraine Skies, Baltimore Lights
by Peter Godston (MBA 1989)
(CreateSpace Independent Publishing Platform)

With the help of his daughter and a mysterious Buddhist monk, Stefan Cossack restores the glory of Kievan Rus to modern-day Ukraine. A novel of romance, friendship, military struggle, and political intrigue.


Alpini: De roc, de neige et de sang
by Gérard Guerrier (AMP 114, 1994)
(Glénat Livres)

A novel set against the backdrop of the formidable “White War” between the Italian and Austro-Hungarian mountain troops between 1915 and 1918 in the massifs of Stelvio, Ortler, and Adamello in the mountains between Austria and Italy.


Meet 100 People: A How-To Guide to the Career and Life Edge Everyone’s Missing
by Pat Hedley (MBA 1987)
(Path Ahead LLC)

Hedley offers hard-earned wisdom about the true spirit of networking, a learned skill that can be mastered by anyone, even introverts. She debunks the notion that networking is a self-interested act. Instead, she reveals it to be a lifelong endeavor based on cooperation and reciprocity. This book provides a networking toolkit for career success by offering inspiration, motivation, and practical advice, including real stories from those beginning the networking process, sample résumés and outreach emails, dos and don’ts, and reflection exercises.


Built for Growth: How Builder Personality Shapes Your Business, Your Team, and Your Ability to Win
by Chris Kuenne (MBA 1989) and John Danner
(HBR Press)

The most important factor shaping the success or failure of a new business is the personality of the builder―the founder or leader’s particular combination of beliefs and preferences that drives his or her motivation, decision making, and leadership style. The authors found four distinct types of highly successful “business builder” personalities―the Driver, the Explorer, the Crusader, and the Captain―and analyze how each type handles the five dynamic challenges of building businesses: converting an idea into reality, recruiting inspired talent, transforming buyers into partners, aligning financial and other supporters, and scaling the business.


100 Mistakes of a Start Up CEO (Start Up Guru Series)
by Bill Lewis (AMP 98, 1986)


Midas and 1000 Cows: An Entrepreneur’s Crazy Journey to Making Millions
by Bill Lewis (AMP 98, 1986)
(CreateSpace Independent Publishing Platform)

The lessons in this book are conveyed by means of a story of the journey of a young man, Midas, accompanied by lessons from Midas’s mentor and guide, Nestor. The book has a resources section, which provides a treasure trove of information for the entrepreneur, and accompanying the book is an interactive website, www.midasand1000cows.com, which opens the door to more great resources.


Orthopedic Emergencies
edited by Melvin Makhni (MBA 2012), Eric Makhni, Eric Swart, and Charles Day

This book is a one-stop guide to managing acute orthopedic injuries. Unlike other handbooks, it provides a comprehensive yet concise set of diagnostic and management tools to help doctors deliver optimal, evidence-based, and efficient patient care. Additional focus on physical exam techniques, emergency room orthopedic procedures, and on-field athletic management strategies empowers readers with real tips and tricks used by orthopedic surgeons at top-tier institutions.


From Wall Street to Bay Street: The Origins and Evolution of American and Canadian Finance
by Joe Martin (AMP 91, 1983)and Chris Kobrak
(Rotman-UTP Publishing)

This book tackles the similarities and differences between the financial systems of Canada and the United States. The authors reveal the different paths each system has taken since the early 19th century, even though they both originated from the British system. The authors trace the roots of each country’s financial systems back to Alexander Hamilton and argue that while Canada has preserved a Hamiltonian financial tradition, the United States has favored the populist Jacksonian tradition since the 1830s. The sporadic and inconsistent fashion in which the American system has changed over time is at odds with the evolutionary path taken by the Canadian system.


The Underground Culinary Tour: How the New Metrics of Today’s Top Restaurants Are Transforming How America Eats
by Damian Mogavero (MBA 1996) and Joseph D’Agnese
(Crown Business)

Mogavero tells how he created a pioneering software company whose goal was to empower restaurateurs, through the use of data, to enhance the guest experience. Such renowned chefs as Tom Colicchio, Daniel Boulud, and Guy Fieri are using his programs to collect data to adapt to the new trends of today’s demanding consumers. As a result, they are doing everything more nimbly and efficiently, from the recipes they create to the wines and craft beers they stock, from the presentations they choreograph to the customized training they give their servers.


Refuge: A Novel
by Dina Nayeri (MBA 2006)
(Riverhead Books)

This novel relates the lifetime relationship between an Iranian father and a daughter, seen through the prism of global immigration and the contemporary refugee experience. It ultimately asks: Must home always be a physical place, or can we find it in another person?


Entrepreneurial Reflections: One Entrepreneur’s Personal Moments That Will Expand and Change the Way You Think
by Jay Rodgers (OPM 19, 1993)
(Clovercroft Publishing)

After decades of success as an entrepreneur building multimillion-dollar companies and creating multimillion-dollar deals, Rodgers decided to give back and devote his time and resources to helping entrepreneurs grow their businesses and create more private sector jobs. One of his best lessons, “Entrepreneurs Ask,” invites leaders at all stages to carry on and push forward towards their entrepreneurial dreams.


Good People: The Only Leadership Decision That Really Matters
by Anthony Tjan (MBA 1998)

Tjan is leading a movement to change the way we think about goodness so that we can become better judges of people and create more goodness in ourselves, in others, and in our organizations. He argues that while competence is necessary, real goodness must also encompass values; a fantastic résumé can never compensate for mediocre character. In this book, he redefines goodness as a lifelong, proactive commitment that, like any skill, can be exercised, honed, and taught. When leaders prioritize goodness in themselves and in others, they can create lasting cultures and tremendous value. He cites a number of innovators, executives, artists, academics, teachers, and role models who embody his vision of goodness.


Jumping Ship: From the Heart of Corporate Australia to the World of Social Investment
by Michael Traill (MBA 1987)
(Hardie Grant Books)

A memoir telling Traill’s story about leaving Macquarie Bank “to become the founding CEO of Social Ventures Australia, a nonprofit that provides evidence-based funding, investment, and advice to support its cross-sector partners.”


The Crown Maple Guide to Maple Syrup: How to Tap and Cook with Nature’s Original Sweetener
by Robb Turner (MBA 1990) with Jessica Carbone
(Harry N. Abrams)

This book offers 65 sweet and savory recipes using maple syrup, instructions on tapping and evaporating, and an overview of the fascinating history of maple syrup in the United States. Crown Maple owner Robb Turner gives a comprehensive look into the world of maple syrup, complete with archival images and tutorials on the production process.


The Disruptors’ Feast: How to Avoid Being Devoured in Today’s Rapidly Changing Global Economy
by Frits van Paasschen (MBA 1988)
(The Disruptors’ Feast)

Van Paasschen takes readers on a literary journey to far-flung places around the globe to uncover the forces that are disrupting the status quo and driving change. His travel experiences illustrate how the stage is being set for even greater disruption, and what individuals and organizations can do to prepare for change and stay relevant in a tumultuous environment.


One Sip at a Time: Learning to Live in Provence
by Keith Van Sickle (MBA 1985)
(Dresher Publishing)

This memoir tells how the Van Sickles moved to Provence even though they didn’t speak French and had full-time jobs. After quitting their jobs, they became consultants and split their time between two countries, slowly mastering a new language and making friends with the locals over long meals. Van Sickle makes wry observations on France, like the power of cheese to sway elections, the right and wrong ways for men to kiss each other, and the law requiring that blood donors must speak French.


The Birthday Rules: Critical Conversations to Have with Your Children (Ages 6-16)
by Jeff Wald (MBA 2002) with Rachel Marsh
(Post Hill Press)

Parents are finding the traditional challenges of raising well-adjusted, self-confident, and socially responsible children ever more difficult. They struggle with when to grant certain permissions and when to have difficult conversations and often avoid such decisions. They need a framework that can adjust to the development needs of each child, the values of each community, and the means of each family. This book provides a flexible framework of an annual review process on the child’s birthday, combined with a structure for increasing permissions, responsibilities, and conversations.


Entitlemania: How Not to Spoil Your Kids, and What to Do If You Have
by Richard Watts (OPM 31, 2002)
(Greenleaf Book Group Press)

Well-intentioned parents across the country are enabling a “me” generation of children who lack the wisdom and satisfaction of accomplishment that only struggle and adversity can bring. Watts provides practical strategies like creating boundaries, walking your talk, and allowing children to fend for themselves, letting them fail so they can learn how to succeed.


Territorial Tools for Agro-Industry Development: A Sourcebook
edited by Martin Webber (MBA 1980) and Eva Galvez Nogales
(Food and Agriculture Organization of the UN)

This sourcebook discusses agroterritorial development policies and programs aimed at promoting spatially defined agribusiness/agro-industrial investments and strengthening agribusiness and agro-industrial competitiveness. It analyzes five agroterritorial planning and policy instruments—economic corridors, clusters, special economic zones, industrial parks and incubators—and presents practical information about them, including whether they led to successful and unsuccessful outcomes.


Faculty Books

The Language of Global Success: How a Common Tongue Transforms Multinational Organizations
by Tsedal Neeley
(Princeton University Press)

Associate Prof. Neeley provides an in-depth look at a single organization, the high-tech giant Rakuten, in the five years after its English lingua franca mandate. Her behind-the-scenes portrayal explores how language shapes the ways in which employees who work in global organizations communicate and negotiate linguistic and cultural differences.


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