Stories
Stories
Competing in the Age of Digital Convergence
Edited by David B. Yoffie
(Harvard Business School Press)
In an introduction to this new collection of essays, David Yoffie, the School's Max and Doris Starr Professor of Business Admin-istration, predicts that the key to success for companies competing in the world of digital communications will lie not in knowing how to engineer big technological breakthroughs but in how to develop products and services by creatively combining new and existing technologies with innovative managerial approaches. Contributions in this collection, edited by Yoffie, include essays from scholars at institutions such as HBS, Stanford, and MIT, as well as from senior managers at Intel, IBM, and Mercer Management Consulting. Drawing on lessons from leading companies of the information age, including Silicon Graphics, Sun Microsystems, and Microsoft, the authors explore the dynamics of the rapidly evolving digital environment.
Market Driven Health Care
by Regina E. Herzlinger
(Addison-Wesley Publishing Company, Inc.)
Informed and assertive consumers, powerful new technologies, and ferociously competitive markets have forced American businesses to revitalize themselves. According to Regina Herzlinger, the School's Nancy R. McPherson Professor of Business Administration, those same forces are now at work on the country's largest service industry - health care.
In her latest book, Herzlinger explains how consumer demand for information and convenience, along with technology and new organizational structures, are creating health care delivery systems that offer high quality and low costs. Analyzing the successes and failures of a variety of health-care ventures, Herzlinger demonstrates, in particular, how the "focused factory" concept that helped renew the American automobile industry is transforming the way health-care providers deliver services.
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