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Say “Green Cheese”
All over America, shoeboxes full of print photos are gathering dust. But hard copy is not dead: There’s a growing demand for homemade picture books and scrapbooks whose pages people can design online themselves and fill with their own digital photos and snapshots. In a market that’s worth billions, CEO Jeff Housenbold (MBA ’96) of Shutterfly is battling giants such as Hewlett-Packard and Kodak as he seeks to carve out a high-quality, high-end niche. A 20-page, 12” x 12” book sells for about $54.
“We’d like to be a household name like Starbucks and Whole Foods,” Housenbold told Newsweek (June 2, 2008). Taking over as CEO in 2005, Housenbold has expanded the company’s product line and boosted revenues to $187 million last year.
Next up for Shutterfly is entering the social-networking realm, as it works to figure out appropriate ways for photos and memories to be shared. Newsweek noted that about three-quarters of Shutterfly’s customers are women because they typically serve as their families’ “chief memories officer.”
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