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Fashion’s Transparent Translator
Photo by Mark C. O’Flaherty
Photo by Mark C. O’Flaherty
In 2007, Imran Amed (MBA 2002) started blogging about an industry that fascinated him: fashion. A former McKinsey consultant, the Canadian noticed the suits and creatives of the business didn’t always understand each other. Amed thought he might be able to help out, and the Business of Fashion (BoF) was born. Nine years later, the London-based website attracts 1 million unique monthly users, with a social media following of 3.5 million. Nearly 250,000 subscribe to the BoF newsletter, which many see as a source of more objective industry coverage than fashion magazines. “BoF provokes conversation and reactions,” Amed told The Sunday Times. “We’re proud of talking about the taboo topics. There are already enough publications out there that cover fashion from a sycophantic point of view.”
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