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(Courtesy of Hello Alfred)

Marcela Sapone and Jessica Beck (both MBA 2015) met as students at HBS. They knew they wanted to start a business, but worried about the difficulty of balancing their work and personal lives. So they interviewed other women—in media, tech, and venture capital—to ask how they were doing it. Their answer? Help. So the pair hired a woman from Craigslist to assist with chores like grocery shopping and picking up the dry cleaning, splitting the expense. Intrigued neighbors asked if they could share her as well—a light-bulb moment for Sapone and Beck, who then founded Hello Alfred, an affordable personal butler service, in September 2014. “We accidentally made Alfred for ourselves, to solve our problem,” Sapone told The Guardian for an article that follows one “Alfred” through a day of pillow plumping, plant watering, and other household tasks.

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Featured Alumni

Featured Alumni

Class of MBA 2015, Section B
Class of MBA 2015, Section B

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