16 Jul 2016
Angie’s List Introduces 'Freemium' Model
New CEO Scott Durchslag on embracing changeRe: Angie Hicks (MBA 2000)Topics:
Angie’s List CEO Scott Durchslag (MBA 1991) has made many changes to the venerable home-service review website since taking the helm in September 2015, including the creation of a new technology platform for the site. He announced the biggest shift to date last week: the subscription-only website will now allow non-paying members to access and write reviews.
“It’s never easy for a public company to change its business model,” Durchslag told the Indianapolis Business Journal. “Ninety percent of millennials were saying as a matter of principle they would never, ever pay just to read a review. When you have that kind of clarity—I mean, you can try and fight gravity if you want to, but I’m not going to do that. I’m going to embrace it.”
Class of MBA 1991, Section D