16 Jul 2016
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Angie’s List Introduces 'Freemium' Model

New CEO Scott Durchslag on embracing change
Re: Angie Hicks (MBA 2000)

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Angie’s List CEO Scott Durchslag (MBA 1991) has made many changes to the venerable home-service review website since taking the helm in September 2015, including the creation of a new technology platform for the site. He announced the biggest shift to date last week: the subscription-only website will now allow non-paying members to access and write reviews.

“It’s never easy for a public company to change its business model,” Durchslag told the Indianapolis Business Journal. “Ninety percent of millennials were saying as a matter of principle they would never, ever pay just to read a review. When you have that kind of clarity—I mean, you can try and fight gravity if you want to, but I’m not going to do that. I’m going to embrace it.”

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Class of MBA 1991, Section D
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