17 Apr 2016
Driving Digital Expansion
At Astro Malaysia, a focus on diversity—in products and employees—spells successTopics:
Growing up in Borneo, Rohana Rozhan (AMP 171, 2006) was known by all the boys as “Rohana the Piranha,” a nickname that offers some sense of the 53-year-old’s fierce commitment as CEO of Astro Malaysia, a $1.4 billion company providing pay TV subscriptions to 67 percent of Malaysian households. Named CEO in 2011, Rozhan has overseen rapid growth at the company as it confronts a changing technological landscape with the recent launch of Tribe, an over-the-top service that allows consumers to download locally produced digital content in Malay, Chinese, and Tamil.
She’s also maintained a focus on diversity, where the company’s 4,700 employees (almost evenly divided between men and women) reflect the ethnic make-up of Malaysia, with nearly half the workers being Malay, 25 percent Chinese, and 21 percent Indian. “We call it diversity and complementarity,” Rozhan told Nikkei Asian Review. “Ultimately, my dream for Astro, is to basically respect the fact that each of us can bring something to the table.”
Class of AMP 171