Stories
Stories
01 Jun 2009
From Beats to Tweets
Topics: Entertainment-MusicEducation-Campus LifeMarketing-Marketing CommunicationsMC Hammer, the 1990s rapper known to his mother as Stanley K. Burrell, visited HBSin February in his latest incarnation: expert on social-media sites, music, and business. According to the Harvard Crimson, Burrell noted that social media, more than any other, excels in “shortening the distance between creator and consumer.” As for music, he said, these days it’s all in the marketing: “At the end of the day, there are only so many notes, so many rhymes, so many keys on the keyboard. The next thing is, who is the best marketer?”
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