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With interest in women's sports and professional leagues soaring, Amy Love (MBA '93) decided it was high time for a publication that would cover the new scene in a serious manner. Instead of simply transposing traditional women's magazine subjects into a sports context (with articles, say, on sports fashion), Love's new magazine, Amy Love's REAL SPORTS, offers analysis of teams and players, methods for improving game skills and performance, and profiles of sports heroines. With an eye to the more than thirty million high-school and adult women who play sports, "We're about real athletes, real action, and the drama of competition," Love explained to the San Francisco Chronicle (June 18, 1999).
Love, who publishes the magazine in San Jose, California, knows that the attrition rate is high for new magazines. But REAL SPORTS (www.real-sports.com), currently a quarterly that aspires to be a monthly by 2001, has solid corporate backing and features freelance writers from some of the country's top publications, Love pointed out. And she knows she's riding the crest of a social phenomenon. "Young girls today show up at women's sporting events believing they can one day be that player out on the field," she said. "There's no longer a reason for that to be a wild dream. It really can come true."
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