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The voiceover industry is booming. Those dulcet tones and distinctive pipes you've long heard on radio and TV commercials are now much in demand for CD-ROMs and the Internet, as well as for traditional markets such as cartoons and industrial films. Indeed, according to the San Francisco Chronicle (August 20, 1999), the voiceover industry currently boasts some eighty thousand union members alone.
Reasons for getting into the business vary. David Keane (MBA '70), whose day job is consulting, took it up "to challenge his artsy side," the article asserted. "I did a lot of acting when I was younger, but I knew I'd probably be a poor man if I made that my career," said Keane, who has done voiceover work for Sprint, Pacific Bell, Hewlett-Packard and others. "Every time I do a voiceover, I think, 'What if my mom could see me now? I went to Harvard for this?' But it's fun work, and even better, it's fun work that pays."
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