01 Dec 2015
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Honoring a Visionary Thinker Who Took Time for Students

Ben Shapiro and James Davis (both MBA 1965)

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Ben Shapiro and James Davis

As a distinguished authority on marketing management, author, consultant, and much-admired professor at HBS since 1970, Ben Shapiro (MBA 1965) knows how to sell a concept. But the Malcolm P. McNair Professor of Marketing, Emeritus, insists not much arm-twisting was needed to persuade his 50th Reunion classmates to contribute to a new fellowship. The selling point, he says, was that the fund will be named for the late HBS professor and Harvard Business Review editor Ted Levitt.

“Ted was a giant in the field of marketing. Those of us who were lucky enough to be in his classroom knew him as a demanding teacher who could bring a class to a crescendo like no one else. He made the effort to know and care about each student,” says Shapiro. “Even alumni who hadn’t given to HBS for a while wanted to honor Ted.”

Shapiro credits classmate James Davis (MBA 1965), a veteran volunteer HBS fundraiser, for moving the fellowship campaign forward. Davis says he enjoys touching base with classmates through reunion activities. “It’s a great way to stay connected with your HBS friends, keep informed about the School, and expand your professional network,” he notes.

Now that the Ted Levitt Fellowship Fund is launched, Davis and Shapiro hope donors outside their class will contribute. Shapiro adds, “I can’t think of a better way to honor Ted than to show how much you care about students.”

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Featured Alumni

Featured Alumni

Class of MBA 1965, Section C
Class of MBA 1965, Section C

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