Stories
Stories
16 Sep 2015
Creating more effective content across all media
Topics: Society-CultureGlobalization-Global StrategyEducation-Business Education
Associate Professor Thales Teixeira’s research into the economics of attention explores the ways in which companies can better communicate with buyers of goods and services in a marketplace cluttered with messaging across all media. Thales draws upon data to inform the development of more effective and entertaining content.
(Published September 2015)
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