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Inciting Wonder
ROGERS: State dinners and Easter eggs.
Stephen J. Serio/Crain’s Chicago Business
As the social secretary for the new administration in Washington, Desirée Rogers (MBA ’85) will have a discreet hand in shaping the personal image that the Obama White House presents to the nation, the world, and history. As the New York Times reported (December 14, 2008), “Ms. Rogers, an Obama fundraiser and an executive at Allstate Financial, will oversee every White House social event from Easter egg hunts to lavish state dinners (along with those oh-so-important guest lists).”
Rogers, who has also been the chief executive of an Illinois utility company and the director of the state’s lottery, is well-known for her civic, philanthropic, and social activities. Regarding her new job, she said, “What we really want to do is incite some wonder, some joy, some celebration. You will definitely see new things.” Asked by the Chicago Sun-Times (November 25, 2008) about how she conceived of her new role and her goals in it, Rogers replied, “Having people feel comfortable, and having people be able, in the warmth of wonderful surroundings, to develop relationships that are really deep is what this is all about.”
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