Stories
Stories
Case Studies for Your Commute
Case discussions typically start with the facts and blossom from there. But what happened before that? What got the professor excited about writing the case in the first place? What margin notes didn’t make it into the final draft? And how does the author connect the experience to the actual practice of management?
These are a few of the questions that will be answered in the new HBS podcast Cold Call, available this month via iTunes. “We want this podcast to reflect what is unique and distinctive about HBS,” says Brian Kenny, the School’s chief marketing and communications officer. “And if you look at what is core to our DNA, it is the case method.”
The podcast will feature a conversation between a faculty author and Kenny twice a month, covering a diversity of fields and topics. (Early entries include Associate Professor Thales Teixeira on TripAdvisor and Professor Forest Reinhardt on sustainability at Heineken.) “This offers us an opportunity to showcase the breadth and depth of the subjects our faculty work on,” says Kenny. “I think it will surprise people. And that’s kind of what we want.”
Post a Comment
Related Stories
-
- 01 Jun 2024
- HBS Alumni Bulletin
Leveraging Generative AI
Re: Mitchell B. Weiss (Richard L. Menschel Professor of Management Practice Chair, MBA Required Curriculum); Jeffrey J. Bussgang (Senior Lecturer of Business Administration); Chiara Farronato (Glenn and Mary Jane Creamer Associate Professor of Business Administration); By: Jennifer Gillespie -
- 01 Jun 2024
- HBS Alumni Bulletin
From Chalkboards to Chatbots
-
- 01 Jun 2024
- HBS Alumni Bulletin
Conducting Business
By: Michael Farmer (MBA 1971); illustration by Lucinda Rogers -
- 01 Mar 2024
- HBS Alumni Bulletin
The Internet's Next Frontier
Re: Liang Wu (MBA 2018); Shai Benjamin Bernstein (MBA Class of 1960 Professor of Business Administration); Scott Duke Kominers (Sarofim-Rock Professor of Business Administration); By: Jennifer Gillespie
