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Old Meets New: A Dinosaur Named Sue
Topics: Education-Schools, Libraries, MuseumsScience-GeneralMarkets-Bids and BiddingResearch-GeneralFinance-Financing and LoansNamed after: Sue Hendrickson, fossil hunter
Age: 67 million years
Discovered: Badlands of South Dakota, 1990
Price at Auction: $8.4 million
Size: 47 feet long, 13 feet high
Size of brain cavity: Big enough to hold a quart of milk
Date reassembled: Sue was unveiled at the Field Museum May 17, 2000
Number of visitors that day: Close to 10,000
Most popular item in the Sue gift shop: Kid's T-shirt, $12.95
Field Museum president John McCarter was intrigued when he learned that Sue would be auctioned at Sotheby's in 1997. "I started to think about what the dinosaur could mean for the Field, in terms of education, research, and visitorship," recalls McCarter, who took two of his top scientists to the Sotheby's warehouse in New York to meet Sue prior to the auction. After several hours of photographing, measuring, and inspecting, McCarter asked his colleagues if they wanted him to bid on Sue. A resounding kid-in-the-candy-store "yes" put him on his next task — raising the funds to purchase her.
McCarter first approached McDonald's chairman Fred Turner with a well-planned fifteen-minute presentation. "About a minute into my story," recalls McCarter, "Fred said, 'You want to buy Sue?' and I said, 'Yes,' and he said, 'McDonald's is in.'" While it took several months to sort out the details, ultimately McDonald's made a substantial cash contribution and brought in Disney and several other sponsors. "But even more important," notes McCarter, "McDonald's helped fund our educational program." Thus, Sue is now part of the curriculum in some sixty thousand schools nationwide, there have been two casts made of her that travel to science museums around the country, and Field visitors can watch scientists conduct research on fossils in the McDonald's Fossil Preparation Lab. "It is much more than the endless Sue tray liners that you will see at McDonald's," says McCarter. "They have been an absolutely fantastic partner."
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