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The Birds and Bees in China
The fact that they are one billion in number confirms that the Chinese have at least a passing familiarity with the means of reproduction. Yet Leslie Kenny (MBA 1997) has built a thriving online business based on a Chinese desire for more information and discussion about the wide world of sex. A former executive who worked to promote the Disney Channel across Asia, Kenny soon learned that cable operators were more interested in other kinds of content. As she told the Boston Globe (September 26, 2000), Kenny realized "there was an innate curiosity in Asia about sex, and the only sources of information seemed to be pornography or very clinical information on reproductive health from the government."
Shunning risqué material, Kenny's Hong Kong-based Dotlove.com Web site features a wholesome mix of online polls, quizzes, and professional medical advice, as well as movie and music reviews and other youth-oriented entertainment. It's all designed to create a friendly, nonthreatening environment in which to explore a generally taboo subject. The Chinese Family Planning Association has even agreed to partner with Kenny to promote sex education.
Kenny's next market? India, home of the Kamasutra.
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