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Stevenson Named Director of External Relations
In his recent appointment as senior associate dean and director of External Relations, Professor Howard H. Stevenson assumes the responsibility of serving as a liaison between HBS and its alumni. "I am delighted to be working more closely with alumni and with the External Relations staff at HBS," says Stevenson, a member of the HBS faculty intermittently since 1968 and head of entrepreneurial studies until recently.
As an HBS graduate (MBA 1965, DBA 1969), Stevenson is particularly aware of new developments that have strengthened the alumni network. "Initiatives such as the Global Alumni Conferences have augmented the traditional reunion programs and encouraged cross-class contacts," he notes. "In addition, we are now offering special courses tailored to our alumni. These initiatives, combined with the lifelong e-mail addresses and the HBS Working Knowledge Web site, are making it easier than ever for alumni to stay connected to the School."
Stevenson is the first incumbent of the Sarofim-Rock Professorship of Business Administration, a chair established in 1981 to provide a continuing base for research and teaching in the field of entrepreneurship. He shaped the current field of study at the School when he redefined entrepreneurship as a process, not a personal attribute. "I am fascinated by how all companies, big and small, are recognizing the need to initiate entrepreneurial action," he comments. "In this big, globalizing, and rapidly changing world, you can't have all the resources you need, so you must be able to think from an entrepreneurial perspective."
Stevenson also serves as chair of the HBS Latin America Faculty Advisory Group and recently cochaired the conference that marked the opening of the Latin America Research Center (LARC) in Buenos Aires. "Technological change is enabling and driving globalization," he says. "In order to meet the challenges of rapid growth and change, companies are forming alliances, building a sense of community, and recognizing their role as both economic and social entities. At the LARC, we are developing relevant material in traditional and new-media formats."
The author of numerous books and articles, Stevenson has recently completed the third edition of The Entrepreneurial Venture, with HBS faculty members William A. Sahlman and Michael J. Roberts and Columbia University professor Amar V. Bhidé.
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