01 Jun 2001
HBS Press Books in BriefTopics:
The Digital Enterprise: How to Reshape Your Business for a Connected
World is an authoritative collection of cutting-edge Harvard
Business Review articles, edited by HBR executive editor Nicholas G. Carr.
Containing the latest thinking from leading minds in the new economy, the
book focuses on the fundamental changes that are happening to business as a
result of the Internet, digital communications, and ubiquitous connectivity.
From building online business models, to formulating digital strategies, to
competing in the uncertain world of e-commerce, this book shows executives
exactly what they must do to reshape their businesses for the 21st century.
The Attention Economy: Understanding the New Currency of
Business, by Thomas H. Davenport and John C. Beck, presents a
revolutionary model for managing and measuring attention. In todays
information-flooded world, the new scarcest resource is not ideas or even
talent, it is attention. This groundbreaking book argues that unless
companies learn to capture, manage, and keep it both internally and
out in the marketplace they will fall hopelessly behind. Drawing from
an exclusive global research study and using examples from a range of
companies, the authors show how a few pioneering organizations are turning
attention management into a potent competitive advantage.
Place to Space: Migrating to e-Business Models, by Peter Weill
and Michael R. Vitale, is the first e-business playbook for successfully
migrating to the Web. While the e-business revolution has focused on highly
publicized, often overvalued start-ups and the radical new business models
they have created, this book argues that it is the established, traditional
firms that will do the difficult work of making e-business successful
and profitable. Place to Space explains how traditional companies can adapt
their bricks-and-mortar legacies to complement and bolster their online
ventures. It is a hands-on guide that will give leaders the insight and
confidence to operate successfully in both place and space.
Customer Equity: Building and Managing Relationships as Valuable
Assets, by Robert C. Blattberg, Gary Getz, and Jacquelyn S. Thomas,
is the first book to provide a unifying framework and practical tools for
measuring customer value the potential profitability of each customer
to a company as a financial asset. Drawing from successful examples
of customer-equity management in a variety of industries, the authors
outline how to build and implement powerful new business and marketing
systems. A comprehensive guide to managing customer portfolios across
segments and over time, Customer Equity enhances the ability of marketers,
IT professionals, and senior executives to make better decisions, generate
higher profits, and increase shareholder wealth.
To order HBS Press books, call 800-545-7685 or visit www.hbsp.harvard.edu. Other books by HBS
authors are available at the Business School Coop (617-499-3248; 617-547-5003 fax).