Stories
Stories
24 Dec 2014
Helping businesses understand consumers
Re: Diane Hessan (MBA 1977)
Topics: Entrepreneurship-Corporate EntrepreneurshipInnovation-Innovation Strategy
Diane Hessan (MBA 1977) helped launch the digital marketing firm Communispace in 2000 to give clients a way to integrate the perspective of their consumers into everything they do.
(Published December 2014)
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Re: Diane Hessan (MBA 1977)
