Stories
Stories
11 Dec 2014
Defining the field of cause-related marketing
Re: Amy Langer (MBA 1977)
Topics: Health-Health Care and TreatmentEntrepreneurship-Social EntrepreneurshipSociety-Social Issues
After being diagnosed with breast cancer at age 30, Amy Schiffman Langer (MBA 1977) left a career in investment banking to launch the National Breast Cancer Coalition and changed the way organizations raise awareness about important causes.
(Published December 2014)
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