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Stories

Stories

01 Dec 2014

Dressing by Number

Katrina Lake (MBA 2011), Founder and CEO, Stitch Fix
Re: Katrina Lake (MBA 2011); Grace Choi (MBA 2013); By: Christine Lejeune
Topics: Operations-Service DeliveryTechnology-Online TechnologyMarkets-Demand and Consumers
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More Retail Revolutions

Manufacturing Makeup on Demand

Although it isn’t available yet, Mink, a 3D home printer that produces custom makeup, has already made serial inventor Grace Choi (MBA 2013) a cosmetics celebrity.

Katrina Lake knew as far back as 2010 that there was something big in the idea of expertly picked goodies delivered to your door. (True story: That “aha” moment came courtesy of a delivery of farmer-endorsed seasonal veggies.) Now she’s translated that idea into Stitch Fix, the Pandora of fashion. This rapidly growing online styling and shopping service mails clients “fixes” of recommended clothing based on the data they provide; clients purchase only the items they love. The more information a customer gives Stitch Fix—the initial “style profile,” shared Pinterest boards, feedback on what works and what doesn’t in each delivery—the more precise the profile of the individual client and the “client in aggregate” becomes. And better data means better-dressed shoppers, says Lake, noting that 70 percent of Stitch Fix’s clients return for a second “fix” within 90 days.

Next: Karen Moon (MBA 2008) — Making Big Data Fashionable »

Return to Fashion's Retail Revolution main page «

 

To learn more about these seven HBS Alumni trendsetters, click on their photos below:


Marjorie Yang
Instilling Production with Principles
Instilling Production with Principles
 
Áslaug Magnúsdóttir
Customizing Couture Online
Customizing Couture Online
 
Jamal Motlagh
Taking Tailoring High Tech
Taking Tailoring High Tech
 
Katrina Lake
Dressing by Number
Dressing by Number
 
Karen Moon
Making Big Data Fashionable
Making Big Data Fashionable
 
Ivy Ross
Creating the Shopping Experience of the Future
Creating the Shopping Experience of the Future
 
Imran Amed
Rethinking the Fashion Beat
Rethinking the Fashion Beat
 
 
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Featured Alumni

Katrina Lake
MBA 2011
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Featured Alumni

Katrina Lake
MBA 2011
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