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Stories
Adventure in Reading
Jeff Norton (MBA ’03) credits the old Choose Your Own Adventure book series, where young readers could pick different plot directions, with making a difference in his life. “I was a reluctant reader as a boy,” Norton told Toronto’s Globe and Mail (September 23, 2006). “The books were my catalyst into reading and exploring.”
So perhaps it’s not surprising that, along with partner and co-CEO Michelle Crames (MBA ’03), Norton founded an LA-based company called Lean Forward Media, licensed the rights to the Choose series, and is now turning the books into interactive DVDs. The first is The Abominable Snowman, which features the voices of actors William H. Macy and Felicity Huffman.
Norton believes the DVDs will actually encourage kids to read, just as children read Harry Potter books after seeing one of the movies. Even adults can enjoy the DVDs. “For parents, it’s a guilty pleasure, too,” Norton said. “It’s a trip down memory lane.”
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