01 Aug 2014
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The Secret Sauce

Scott Hawkins (MBA 1982)

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Email communication was key to achieving a class best of 53 percent participation.

When asked to lead his class’s 30th Reunion Gift participation efforts, Atlanta-based real estate developer Scott Hawkins was up for the challenge. Partnering with other class leaders, Hawkins says they “took the assignment seriously, crafted a plan, and spent the necessary time to implement it.”

That planning paid off: The Class of 1982 raised $24.4 million, exceeding their goal and establishing a new 30th Reunion gift record. With Hawkins as participation chair, the class achieved an impressive number of gifts and reached 53 percent participation—a class best.

A notable aspect of their efforts, says Hawkins, who heads The Hawkins Companies, was a reliance on email instead of phone calls or letters. “This might have been the secret sauce of our success. Let’s just call it electronic shoe leather.”
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Featured Alumni

Featured Alumni

Class of MBA 1982, Section I

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