01 Aug 2014
The Secret Sauce
Scott Hawkins (MBA 1982)Topics:
Email communication was key to achieving a class best of 53 percent participation.
When asked to lead his class’s 30th Reunion Gift participation efforts, Atlanta-based real estate developer Scott Hawkins
was up for the challenge. Partnering with other class leaders, Hawkins says they “took the assignment seriously, crafted a plan, and spent the necessary time to implement it.”
That planning paid off: The Class of 1982 raised $24.4 million, exceeding their goal and establishing a new 30th Reunion gift record. With Hawkins as participation chair, the class achieved an impressive number of gifts and reached 53 percent participation—a class best.
A notable aspect of their efforts, says Hawkins, who heads The Hawkins Companies, was a reliance on email instead of phone calls or letters. “This might have been the secret sauce of our success. Let’s just call it electronic shoe leather.”
Class of MBA 1982, Section I