Tapping into more effective water technologies

25 Apr 2014

Tapping into more effective water technologies

Re: Laura Shenkar (MBA 1992)

Topics: Innovation-Disruptive Innovation Globalization-Global Strategy Energy-General

Laura Shenkar (MBA 1992) is helping companies and governments apply the most important innovations in water. "Providing solutions to tackle water scarcity is one of the greatest business opportunities of our time," says Shenkar, founder and principal of Artemis Water Strategy.

By 2030, the world's demand for fresh and pure water is forecast to exceed supply by 40 percent. "Few businesses are prepared for water scarcity and its impact upon operations and their supply chains," says Shenkar, adding that a small group of leaders is outfitting their operations today. Water resilience will be a competitive advantage going forward.

"At Artemis, we aim to bring disruptive innovation to address the big water challenges that we face globally," she explains. "HBS gave me the tools to see the opportunities in water as they emerge. With a view of the industry dynamics, I help my clients anticipate market opportunities." Shenkar is seeing early leaders in water-quality monitoring, filtration, disinfection, and desalination. Smart grid water systems are spotting leaks and saving water as well as energy, and governments from Singapore to Israel are using water tech to drive economic development.

(Published April 2014)

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Featured Alumni

Laura Shenkar

MBA 1992

Featured Alumni

Laura Shenkar

MBA 1992

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