Stories
Stories
Tapping into more effective water technologies
Laura Shenkar (MBA 1992) is helping companies and governments apply the most important innovations in water. "Providing solutions to tackle water scarcity is one of the greatest business opportunities of our time," says Shenkar, founder and principal of Artemis Water Strategy.
By 2030, the world's demand for fresh and pure water is forecast to exceed supply by 40 percent. "Few businesses are prepared for water scarcity and its impact upon operations and their supply chains," says Shenkar, adding that a small group of leaders is outfitting their operations today. Water resilience will be a competitive advantage going forward.
"At Artemis, we aim to bring disruptive innovation to address the big water challenges that we face globally," she explains. "HBS gave me the tools to see the opportunities in water as they emerge. With a view of the industry dynamics, I help my clients anticipate market opportunities." Shenkar is seeing early leaders in water-quality monitoring, filtration, disinfection, and desalination. Smart grid water systems are spotting leaks and saving water as well as energy, and governments from Singapore to Israel are using water tech to drive economic development.
(Published April 2014)
Support the next generation of leaders Make a gift nowPost a Comment
Related Stories
-
- 23 Oct 2020
- Poets & Quants
Two MBA Startups Cited as “Most Disruptive”
Re: Christopher Abkarians (MBA 2020); Nikhil Agarwal (MBA 2020); Tess Michaels (MBA 2020) -
- 08 May 2014
- engadget
Mink Will Let You 3D Print Custom Makeup at Home
Re: Grace Choi (MBA 2013) -
- 06 Feb 2014
- Harvard Business Review
Why the X Games Won't Dethrone the Olympics
Re: Scott Anthony (MBA 2001) -
- 01 Apr 1999
- HBS Alumni Bulletin
Q & A: Confronting New Technologies: When Doing Right Is Wrong
Stories Featuring Laura Shenkar
-
- 09 Jan 2014
- HBS Alumni News
Tapping into Opportunity
Re: Laura Shenkar (MBA 1992); By: Constantine von Hoffman
