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Creation of parks connects people to nature and each other
Will Rogers (MBA 1985) recognizes the power of the natural world. As president and CEO of the Trust for Public Land, a national nonprofit that works to conserve land for use as parks and gardens, he helps ensure that nature sticks around for quite some time, for his kids and their kids. "Children are some of our most important clients," says Rogers.
"The Trust for Public Land has a people-focused mission, to protect the places or create the parks where people can connect to nature and each other," he explains.
While most land conservation groups are focused on specific areas—rainforests and grasslands, for example—the Trust does it all, from inner-city parks to the wilderness of Alaska. This kind of conservation can require some complicated business deals; Rogers, a former urban developer, likes the art of closing. The Trust helps to negotiate land transactions between landowners and public entities or groups hoping to preserve an area. Additionally, it focuses on conservation funding and finance, does the background research to show where parks are needed, helps design them, and gets the parks up and running.
(Published April 2014)
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