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Karaoke Anyone?
After working in Asia for several years, Marti Speranza (MBA ’03) observed how karaoke was a very mainstream form of entertainment. “I thought it was fascinating it didn’t exist that way in the U.S,” she told the Boston Globe (December 11, 2005). After HBS, she decided to import the Asian style of karaoke by launching Limelight Stage + Studios (www.limelightboston.com).
Limelight’s proprietary software allows for easy browsing of a digital song library, real-time vocal processing, LED lighting control, video channels using a live video feed, and CD/DVD recording capabilities all from an easy-to-use touch-screen interface. Limelight has become a popular destination, hosting everything from kids’ birthday parties to bachelorettes and corporate events. Boston Mayor Thomas Menino hosted his annual holiday party there. Now that the pilot has proven to be success, Speranza plans to bring Limelight to new markets.
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