01 Sep 2013
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Ruzwana Bashir (MBA 2011) has carved out a valuable niche in the travel-and-leisure business—one of the world's largest industries—with her online company, Peek. The start-up has earned Bashir plaudits as one of this year's "100 Most Creative People in Business," according to Fast Company (June 2013).
Launched in 2012, Peek "curates and sells travel activities online," employing professional photographers and writers, as well as postings from celebrities, to supply content about a wide range of things to do in a variety of global destinations. About the inspiration for Peek, which is growing from month to month, cofounder and CEO Bashir explained, "There wasn't really one comprehensive place that offered the full spectrum of activities."
Class of MBA 2011, Section F