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How-To Book for General Managers
Topics: Management-GeneralCompetency and Skills-Experience and ExpertiseInformation-BooksEffective
implementation often comes down to how well executives design,
direct, and influence their organization's critical processes.
HBS professor David Garvin's new book, General
Management: Processes and Action (McGraw-Hill), provides a
powerful foundation for acquiring these skills. It includes a
comprehensive collection of cases and readings, 38 in all
, from companies of all sizes, each featuring a protagonist,
typically a division president or higher, who is interacting with
a critical process. The book, which also has a hefty, user-friendly
instructor's manual, is divided into six modules; each focuses
on a single process that is essential to general managers, such
as strategy development, resource allocation, decision-making,
or change. The cases include detailed process descriptions as
well as practical tools, allowing Garvin to show the nuts-and-bolts
aspects of how effective, highlevel general managers get the job
done.
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