Stories
Stories
01 Dec 2005
Sports in the Classroom
Topics: Sports-Football AmericanEducation-Curriculum and CoursesInformation-CasesFootball (both kinds) is a learning tool in HBS classrooms. Professor John Quelch has produced a paper case and video series on soccer powerhouse and blockbuster brand Real Madrid that features interviews with players and management as well as game footage. View the videos at http://video.hbs.edu/realmadrid. In addition, former New England Patriots COO Andy Wasynczuk (MBA ’83), whose front-office duties for the three-time Super Bowl champs included hammering out complex player contracts, is now an HBS senior lecturer teaching an advanced course in negotiations.
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