Stories
Stories
The Dark Side
About a year ago, David Yelland (AMP 164, 2003) left the editorship of the British tabloid The Sun to join the PR firm Weber Shandwick (WS). It’s a familiar career switch that PR-averse journalists disparage as going over to “the dark side,” The Independent (July 4, 2005) noted.
As editor of The Sun for five years, Yelland learned what his readers wanted, including fare such as scandalous pols and topless royals. “The Sun is probably more plugged into British consumers than almost any other business in the country,” said Yelland. “It understands their wants and their fears, their preferences and their changing habits.” Those valuable insights are what Yelland now offers his WS clients. And it doesn’t hurt that, as one colleague noted, “Who Yelland doesn’t know isn’t worth knowing, and I’m not talking on the celebrity frothy circuit. I’m talking about business, about politics, about academia.”
Post a Comment
Related Stories
-
- 10 Jul 2024
- HBS Alumni News
Next Level
Re: Gina Joseph (GMP 29); Rawi E. Abdelal (Herbert F. Johnson Professor of International Management Emma Bloomberg Co-chair, Bloomberg Harvard City Leadership Initiative); Linda A. Hill (Wallace Brett Donham Professor of Business Administration); By: Catherine O’Neill Grace -
- 01 Jun 2024
- HBS Alumni Bulletin
3-Minute Briefing: David Perpich (MBA 2007)
Re: David Perpich (MBA 2007); By: Julia Hanna -
- 15 Dec 2023
- Skydeck
The Musts of 2023
Re: Allison Phillips (MBA 1988); Marcus Wedner (MBA 1988); Kelly Mackey (AMP 199); Brian Crombie (MBA 1988); Munir Merali (AMP 184); Teresa Clarke (MBA 1988); Jagruti Oza (MBA 1988); Karen Hung (MBA 1998); Scott O'Neil (MBA 1998); Guy Spier (MBA 1993); Jeff Brown (MBA 1983); Mike Depatie (MBA 1983); Elizabeth Pulver Castleman (MBA 1993); Linda Cardillo Platzer (MBA 1978); Roberta Sydney (MBA 1983) -
- 15 Aug 2023
- Forbes
Twelve Alumnae Named to Forbes 50 Over 50
Re: Lisa Tatum (MBA 1998); Depelsha Thomas McGruder (MBA 1998); Sarah Harden (MBA 1999); Suzanne Strassburger (OPM 53); Gina Bartasi (OPM 33); Tanya Lombard (AMP 199); Jessie Woolley-Wilson (MBA 1990); Geeta Aiyer (MBA 1985); Mala Gaonkar (MBA 1996); Aileen Lee (MBA 1997); Purnima Puri (MBA 1997); Deborah Quazzo (MBA 1987)
